While Sheila and I talked over tea, we realized there was important design history in her family to share on her business card and stationary. Sheila's father Tom Strobel is known for his op art of the 1960's and early '70's. We wanted to re-create this history in the design. As we were working, Sheila asked if she could have an exclamation mark in her name. We found an Alpa-Blox sort and a circle ornament, and made one. Hand set type leads to interesting solutions we wouldn't have thought of on our own. It's the best collaborator and I love it when a good conversation starts an adventure in the print studio.